There could be a plethora of reasons why you may want to sell your e-commerce website. If you’re a proud owner of an e-commerce business, it may get to the point where you want to move on to something new. Chances are, you’ve put countless hours into this business, setting your sights to make it successful, and now your objective is to get maximum return on your investment. The best way to maximise your profit so you can easily move on to other projects would be to sell your e-commerce website.

The idea of selling an e-commerce website sounds a bit complex, doesn’t it? Fortunately, it doesn’t need to be that difficult to navigate. Even if you’re someone who’s searching for websites to flip, it doesn’t have to be too difficult. Whether you’re looking for some e-commerce business brokers or wanting to just sell your e-commerce business you’ll find all the information you need right here!

What Makes an E-Commerce Website Valuable?

There are a lot of variables that will make an e-commerce website valuable or not. It heavily depends on business-specific factors such as the amount someone is willing to pay for the website. When it comes to buying and selling e-commerce websites, it’s mostly narrowed down to what buyers are willing to pay for a website. There is some relative risk involved for the buyers as they’re wanting to make money back as quickly as possible.

The buyer is willing to pay a low or high price for the e-commerce business based on their own perceived risk and the likelihood that they believe that they will easily be able to turn a profit. Just like it takes time to make an e-commerce business and then sell, it also takes time to flip it and make a profit from it once more. So, the lower the risk of the website and the less time that needs to be put in to flip it, the chance of a higher price is to be expected for selling your e-commerce business.

So what about the best places to buy and sell e-commerce websites? Where are some of the best places online to do this so you can maximise your profits? Next, we’ll cover some of the best marketplaces online to buy and sell e-commerce websites. While there are already well-established e-commerce business brokers online, these are some helpful websites and marketplaces to find buyers and sellers and to complete transactions alone.

Shopify Forum 

If you’re looking around for a Shopify business for sale then the Shopify Forum is the best place you can go for that. The Shopify community is known for being very helpful when it comes to questions and concerns but you’ll occasionally find Shopify business owners posting about their business going for sale. This is different from the Exchange Marketplace, which we will cover later in the article. Shopify Forums is where a seller can post that they’re selling their store and then you just wait for potential buyers to reach out to you. There is less protection if you decide to do it this way as both parties won’t be protected.

Estimated website traffic: 38,000 Per/Month – (source Ahrefs)

shopify forum


Flippa is known for being one of the top websites online that have plenty of e-commerce businesses for sale. In fact, there are over 120,000 registered buyers on Flippa alone with over 250,000 sales! There’s no doubt about it that this is one of the best websites if you’re looking to sell your e-commerce business. There are plenty of search features as well such as narrowing it down by price, category, age of the website, services, and so much more.

Estimated website traffic: 118,000 Per/Month – (source Ahrefs)



Shopify’s Exchange Marketplace makes it easy and secure to sell your Shopify business online and this is a safe form of selling it rather than going straight to the Forums. It’s important to know that if you’re going to sell your e-commerce business here then you need to know about the eligibility requirements first. With Exchange Marketplace, you’ll have to have a Shopify business as this is the only one that’s currently accepted. This means no other website can be accepted. But if you do have a Shopify business then the good news is that you don’t need to have a required number of sales in order to sell your business on Exchange.

Estimated website traffic: 40,000 Per/Month – (source Ahrefs)

exchange marketplace

Empire Flippers

If you’re looking to sell on e-commerce website then look no further than Empire Flippers. They are a curated marketplace for buying and selling web businesses, and this includes e-commerce websites as well.  Empire Flippers will do a lot of digging to ensure the value of the website that is being sold.

This includes examining the website history such as the earnings, the average traffic, and there are other requirements as well in order to sell on Empire Flippers. This includes all sellers have to have 12 months of revenue and the monthly profit must be at £1,000 minimum. The seller is expected to pay around 2%  to 15% commission based on the completion of the transaction.

Estimated website traffic: 37,000 Per/Month – (source Ahrefs)

empire flippers

Warrior Forum 

Known for being one of the top digital marketing forums online, they also have a marketplace that gains a lot of traction as well. The Warrior Forum Marketplace includes hiring other members, special offers, but it can also be a place to sell your online e-commerce business.

Estimated website traffic: 22,000 Per/Month – (source Ahrefs)

warrior forum

Digital Exits

Digital Exits primarily focuses on websites that have an annual profit from £250,000 to £5,000,000. The average deal price on Digital Exits from the last 12 months was £3,100,00 according to their own website. Just like many other websites that users can go to sell their website, Digital Exits keeps a few things in mind. They consider the profit, the average monthly traffic, the age of the website, the age of the company, the growth trends, the niche, their competitors, their business model, and the potential for longevity. As you can see, there are a lot of considerations before Digital Exits will assist in selling your website.

Estimated website traffic: 1,300 Per/Month – (source Ahrefs)

digital exits

FE International

FE International provides merger and acquisition advisory services for content businesses, e-commerce, and SaaS. Their primary focus is on businesses that have sales from £50,000 to £3,000,000. But FE International has helped with completing over 500 million in acquisitions and over 800 transactions as well. They focus on helping throughout all the milestones of mergers and acquisitions from negotiations, evaluations, analysis, and so much more.

Estimated website traffic: 118,000 Per/Month – (source Ahrefs)

fe international

Website Properties

Website Properties is a brokerage that has over 25,000 past clients. They claim to have an 85% success rate with selling off websites. Most websites for sale on Website Properties have asking prices from £20,000 to £20,000,000! While they have a very high success rate, it’s important to know just not every website can post for sale on there. Their main focus is on websites with a high value. So it may be best to have a general understanding of your e-commerce website’s value before posting on here.

Estimated website traffic: 1,100 Per/Month – (source Ahrefs)

website properties


Sedo’s main focus is domain names rather than the value of the website itself. Since this is a platform used for the professional trading of domain names, it provides over 19 million listed domain names and this includes. This also includes domain parking, value appraisals, and even marketing by the brokerage team as well. There are already 2 million registered customers on Sedo and this number is only growing year and by year. Known for being one of the most trustworthy websites for putting up your e-commerce business for sale, don’t skip out on checking out Sedo and what they can do for you!

Estimated website traffic: 3,200 Per/Month – (source Ahrefs)



When having an e-commerce business for sale, you’re going to want to try and find the best platform. One that is going to make the selling process seamless, but also a safe environment where you know the transaction will be safe. SideProjectors is a community and marketplace that is completely meant for side projects but e-commerce businesses can fall under this as well. Listing your website to sell is completely free and SideProjectors don’t receive a commission from the sale either. So whatever type of side project you have that you’re no longer working on, give SideProjectors a chance and post it for sale on there.

side projectors


Latona’s is a broker that specialises in well-established online businesses. While Latona’s was once only focused on selling established domains, they have now transformed and will handle e-commerce websites. This includes platforms such as Shopify and Amazon Sellers. If you’re interested in getting the help of Latona’s for selling your online business then it’s best to know about their requirements. They require that the annual profit be 20,000 and the business needs to be established for at least one year.

Estimated website traffic: 1,400 Per/Month – (source Ahrefs)


Known for being the #1 digital marketplace for entrepreneurs, you simply can’t go wrong with visiting AppSumo and its 1 million customer base. It’s mostly known that you can sell digital goods such as SaaS, templates, courses, and more, why not try out selling your business on there for profit?

Estimated website traffic: 310,000 Per/Month – (source Ahrefs)

app sumo